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For total colour commitment take your pick from our fashion forward permanent colour range. Each vibrant shade is formulated to deliver enduring intensity, luminous shine, 100% grey coverage and beautifully even results that go on and on. Whatever your clients desire, this range will exceed their dreams.
Incredible performance meets a protective gentle formula that's completely ammonia-free. With up to 70% grey coverage, the natural looking results last up to 25 washes.Demi-permanent Colour
Gentle direct colour serves at its best when it comes to frequent colour refreshment, colour corrections and pre-pigmentation. The undeniable benefit is a natural look boosted-up with shine.