For vibrant colours and outstanding shine, our demi-permanent range delivers high-performance shades in an innovative ammonia-free formula that actually works to protect each strand. For frequent colour changes, up to 70% grey coverage and brilliant intensity for up to 25 washes - this is your go-to colour solution.


    Lasting luminous hair colour with the hottest fashion shades and 100% grey coverage - full colour wish fulfillment starts here.

    Permanent colour

    Gentle direct colour serves at its best when it comes to frequent colour refreshment, colour corrections and pre-pigmentation. The undeniable benefit is a natural look boosted-up with shine.


    Who does not love the look having just returned from the hairdresser's? But please with no relics where they don't belong. Easily remove all colour arrears with our treatment.